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Would your accounts department notice if a standing order from a regular donor was suddenly cancelled?
People stop giving for many reasons,
but the charity should
always try to find out why. Has the donor been offended by something?
Has the
charity failed to live up to the donor’s expectations in some way? A quick phone call to the donor could
easily clarify the
situation. You could reassure them that
you value their relationship even if they have had to make cut backs on
their
giving for a while. If there has been some misunderstanding, at least
you would
be aware and could try to rectify the situation. One thing is certain, if you do nothing at all about it, the relationship with that donor is dead – probably for ever. |