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According to a recent survey
of on-line giving trends, the largest charities are seeing significant growth
from internet fundraising, while smaller charities are still doubtful about the
benefits.* The report however, claims that on-line fundraising has become the second most cost-effective income
stream, with only ‘major donors’ giving a better return on investment.
Few people go straight to a website and give, unless prompted to do so by an email. They go to a
website, sign up for an email newsletter, and then little by little, are wooed
into supporting the charity. So, having your ‘Donate Now’ button on your home
page might not be the best strategy.
Having fantastic stories and
pictures of your work on your website without a functional on-line donation
facility is like have a beautiful shop window display but no-one manning the
tills.
If your on-line donations
have been disappointing why not give us a call?
It may only take some simple changes in your communications strategies
to make internet fundraising one of your best assets.
* Virtual Promise
nfpSynerge
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