Why might you need a fundraising strategy?

Clients will often request help to raise funds
for a particular project. At Giving the Best,
one of the first questions we would typically
ask is ‘Where does this project fit within your
strategic plan?’
Our experience shows that in order for a
fundraising campaign to have any chance of
success, you must be able to convince donors
that their money is going to help achieve
your stated purpose (mission). You must also
demonstrate how that will happen.

• your purpose or mission statement
  explains what business you are in – why you exist
• your vision statement sets out what
  you hope to do in the next 5 to 10 years
  - where you are going

• your strategic plan explains how you
  intend to do that
• the fundraising plan is part of that
  strategic process - how are you going to pay for it all? But it must be thoroughly rooted in your purpose and vision. Any capital appeals (e.g. for a new building) must demonstrate how this relates to your purpose, and be included in the strategic plan for accomplishing your vision
• your case for support answers the
  question ‘Why should I give my money to you?’

Applying to major donors or grant-making
trusts is similar to asking your bank
manager for a loan. You must have a viable
business plan which demonstrates that
your organisation is going to be a sound
investment.
Giving the Best can help you develop these vital documents.